'Charlie & Charley' were born to raise money for seriously ill and injured children across Australia.
The brief was to create a quality chocolate Easter bunny targeted at both boys and girls. Creating these bunnies from initial drawings to their eventual 'coming to life' was a rewarding project. Charlie, along with Charley, his milk chocolate no-added-sugar friend, travelled Australia, appeared on TV, and raised $134 000 for the Children’s Hospital Foundations Australia, a national fundraising partnership of five of Australia’s children’s hospitals.
The bunnies retailed in Woolworths, Big W and Thomas Dux stores throughout Australia.