Jacksons of Piccadilly is famous for blending and sourcing high quality teas. Its reputation for selling the best teas in London began in the 19th century.
These project visuals were an exploration of a potential new entry into the organic tea market. We worked to create a mood specific tea range that moved away from the 'dowdy' image the specialised tea sector had at that time. Graphics, along with pack language, format and substrate were market tested.
The Saffron Partnership
Jacksons of Piccadilly