Purina Cat Chow is a specialist cat food range. This redesign focused on the 'natural' aspect of the product. There was a need to pull away from 'human intervention'; to show the cat in its natural habitat doing what comes naturally. The size of the image was kept small, a move away from the brand's usual large-sized imagery.

Designed at  
The Saffron Partnership

Creative Director  
Laura Dunmow

Client  
Nestlé PURINA