ProPlan Cat is a premium specialist pet-food brand from Nestlé PURINA. This re-launch brief sought to improve weak shelf-standout and add warmth to the range. By introducing strong brand blocking, emotive images and clear variety differentiation, this Pan European brand re-launch helped improve sales by 100%.

Proplan Dog's relaunch into 23 markets included extensive icon work to portray the large range of lifestyle and life-stage varieties' benefits. Both design and production team had the daunting challenge of working with the pack's 19 languages.

Designed at  
The Saffron Partnership

Creative Director  
Laura Dunmow

Client  
Nestlé PURINA