ProPlan Cat is a premium specialist pet-food brand from Nestlé PURINA. This re-launch brief sought to improve weak shelf-standout and add warmth to the range. By introducing strong brand blocking, emotive images and clear variety differentiation, this Pan European brand re-launch helped improve sales by 100%.
Proplan Dog's relaunch into 23 markets included extensive icon work to portray the large range of lifestyle and life-stage varieties' benefits. Both design and production team had the daunting challenge of working with the pack's 19 languages.
The Saffron Partnership