I've recently created a logo for a Japanese client with a new business starting up in 2017. Originating in Japan, Ikijime is a humane fish killing technique involving the insertion of a spike – an Ikijime tool – into the brain of the fish immediately after capture. The process is quick and respectful. Eliminating the unnecessary stress not only improves the welfare of the fish but results in a far superior quality tasting product that stays fresher for a longer period of time. The Ikijime technique is more widely used in Japan and Australia but Ikijime Quality is hoping to increase its practice within Europe.

The design combines influences from the client's Japanese heritage with a European feel. The fish motif is a North Atlantic Tuna; waves running through the fish were inspired by a Japanese illustration style which I've also used to symbolise the blood still flowing and a respectable end for the fish. The new logo will be used across stationery, a new website, stickers and gill tags.

I wish the client all the best on his new venture in 2017 – がんばってね